How does market work contribute to the shaping of omnivorous consumer subject? How does institutional complexity expand practices and shape market evolution? What is the role of the government and firms in sharing the responsibility in protecting the community in a pandemic? How does co-creation create value and how can firms manage co-creation communities more effectively? (Download for personal use) How do some brands degrade their users’ identities? (Please ask for a copy if you need it for academic purposes) How do consumers form emotional bonds with places?(Download for personal use) How do marketplace circulated taste regimes shape everyday practices?(Download for personal use) When your identity becomes a cultural parody, how do you deal with it?(Download for personal use) What should brand managers do with disparaging images circulating in the popular culture?(Download for personal use) How do hegemonic brands shape marketplace experiences? (Download for personal use)
