Edited Volumes and Books

  • Gendering Theory in Marketing and Consumer Research (2017), eds. Zeynep Arsel, Kirsi Eräranta, Johanna Moisander, Routledge, NY (Originally published as a special issue of the Journal of Marketing Management)


  • IntroductionJournal of Marketing Management Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research (with Kirsi Eraranta and Johanna Moisander)

Invited work

Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews,  Journal of Consumer Research

Now translated into Brazilian Portuguese. 

Peer Reviewed Publications: (click on the title to download- for personal use only)

Book Chapters:

  • Arsel, Zeynep and Jonathan Bean (2018), “Social Distinction and Practices of Taste,” in Consumer Culture Theory, eds. Eric Arnould and Craig Thompson, Sage.
  • *Pomiès Anissa and Zeynep Arsel (2018), “Retracing the History of the Concept of Taste,” in Taste, Consumption, and Markets: An Interdisciplinary Volume, eds. Zeynep Arsel and Jonathan Bean, New York, Routledge.
  • Arsel, Zeynep (2015), “Assembling Markets and Value,” in Assembling Consumption: The Handbook of Assemblage Theories in Marketing and Consumer Research, eds. Robin Canniford and Domen Bajde, New York, Routledge.
  • Arsel, Zeynep and Scott Stewart (2015), “Identity Degrading Brands,” in Consumer-Brand Relationships 2, eds. Susan Fournier, Michael Breazeale, and Jill Avery, New York, Routledge
  • Arsel, Zeynep and Xin Zhao (2013), “Blogs” in The Routledge Companion to Digital Consumption, eds. Russell Belk and Rosa Llamas, Routledge (preview here, or please ask for a copy)

Peer Reviewed Conference Presentations:

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